We at Candour have, over the years handled clients from diverse industry verticals, each with a unique communication mandate. Highlights below is just an indication of the exciting variety of work we have done and continue to do so.
A global technology company
A leading global technology company needed us to establish thought leadership around key themes and topics identified as focus areas by them globally. This involved managing their relationship with key industry associations; identifying and securing qualified speaking opportunities at industry events; securing positions as members of committees and panels of trade bodies; identifying networking opportunities in industry forums and so on. We do that on an on-going basis.
We work with the pioneer of technical education in the country in building awareness and salience for the brand. This involves the whole gamut of communication activities from corporate announcements, financial communication to marketing communication support, spread across the length and breath of the country.
When a large German wholesaler entrusts us with handling external communications for their brand, it is indeed a challenge, considering the generic ignorance and resultant doubts around and hostility that existed around their business model. However, after more than three years down the line, we are an extension of the team and now collaborate on multiple facets of marketing and internal communications.
We have proudly partnered one of India’s largest home grown biotechnology companies through some of their exciting milestones such as the investment of a traditional business model from enzymes to bio-pharmaceuticals, the acquisition of international market partners, the uphill task of discovering novel and new delivery techniques and much more.
Clinical research institute
We have partnered a start-up, the first of its kind clinical research institute in India and have seen the institution through the crests and troughs that any entity in India might face and worked with the team to garner as much publicity as possible for the courses offered and the exemplary faculty. Today that brand is the premier one in its field.
A medical speciality company
A medical speciality company works with us to create awareness of the latest breakthrough in minimally invasive surgical procedures by tracking star doctors, their surgical achievements and the trajectory of hope that they set their patients on the road to recovery.
Third Party Health Insurance Administrator
We assist one of India’s leading Third Party Administrator (TPA) of Health Insurance Policies to break away from the clutter and reposition themselves as a Managed Healthcare Company. In this, we primarily highlight the use of technology for the ease of doing business – be it going cashless for hospitalization, speedy settlement of reimbursement claims or the use of apps amongst today’s dynamic mFitness (mobile fitness) enthusiasts.
Talent Management company
When a Professional Skill Development and Integrated Talent Management company retains us to partner with them for their communication needs on a national level, through budget and policy changes, we know it’s beyond metrics measuring the ROI. From participation in radio shows to placement of authored articles as an industry leader, filing award nominations and creating visibility nationally from region specific news, we have expertise to guide and position strategically.
Mobile Technology company
A California based Mobile Technology company approached us when they wanted to announce their presence in India. The challenge lay in creating awareness in the fiercely competitive mobile app market where we had to launch a cutting-edge Android launcher for an evolved user base who have come to expect more intelligence out of their phones and are in control of their mobile experience. We successfully did so.
We work with selective lifestyle brands ranging from luxury watches to heritage jewellery and cigars! Apart from the regular branding and PR tools, we help in ideating and curating designer communication material for these brands.
We work with many internet based start-up businesses to help them in not only building brand salience but also to meet specific business targets.
US based technology company
Two years and more, we at Candour have been handling communications for a US based technology company with a Converged Data Platform that integrates the power of Hadoop and Spark with global event streaming, real-time database capabilities and enterprise storage, enabling customers to harness the enormous power of their data. The company ensures customer success through world-class professional services and with free on-demand training that over 50,000 developers, data analysts and administrators have used to close the big data skills gap.
Skill development and training company
We have been partners to a leading skill development and training company providing end-to-end solutions to over 350 global firms, Central and State Ministries, PSUs and so on across 21 countries. Besides brand and marketing communications, our responsibility includes positioning them as a social transformational company.
Mobile advertising company
We work with a global leader in mobile advertising attribution and marketing analytics. We are helping them establish their operations in India through presence in media and industry.
A non profit think tank
Universal Health coverage is the vision of a non profit think tank, global advisory group and implementation partner to public and private healthcare providers. We have been working for more than a year to mobilize opinion and draw attention of policy makers, payers of healthcare benefits to deliver quality healthcare systems, health financing schemes and simultaneously improve accessibility, affordability.
A banking industry leader
The task was to introduce a global leader in credit and conversations skills training into the Indian market. Although the company is considered a banking industry leader in credit and conversation skills training, offering high-impact training solutions to financial institutions worldwide, it was an unknown brand in India. We were assigned to introduce the company to key financial media in India, besides helping them develop critical content. We worked closely with subject matter experts to write articles and white paper for the India market. It was a challenge since there was no India-based spokesperson and it was too early to talk about customers in India.
A global leader in CRM
We work with the global leader in international loyalty and customer relationship management (CRM). Its strategic solutions give customers compelling reasons to engage, spend more and become loyal advocates – whilst delivering results for clients’ businesses. While ‘loyalty programs’ and ‘loyalty points' is popular in India, 'loyalty' as an industry is relatively new. We helped continuously in creating ‘loyalty’ as a category and wove stories around customer relations, retention and attracting new customers in a competitive market across industry verticals like retail, travel & hospitality, financial services and so on.
A leading power back-up solutions provider
We work with a leading power back-up solutions provider who is also a large player in the solar space. While the focus of the campaign was to highlight their foray into solar, the company’s leadership stance in the industry also needed to be reiterated. This was done through strategic media interactions with the Founder & MD, profiling the solar projects and product reviews. Simultaneously there was a strong thrust on thought leadership through by-lined articles, industry stories and participation in industry events.