We worked with The World Bank to create awareness and drive adoption for Atal Bhujral Yojana, a ground water management program launched by PM Narendra Modi, supported by a USD 420 Million loan from the bank. We identified heroes, interviewed people across 7 states to create impactful social media videos, both in English and local languages, educating people on the ground water crisis.

Local Language Content | Media awareness | Interviews | Video campaigns | Social Media