Collinson (then known as ICLP, a Collinson company) had presence in India but had been extremely media shy, viewed as a back-office operations. This barrier had to be broken and the mandate was to create and sustain visibility, build the brand in India and help in generating business leads. Creating powerful content on LinkedIn, generating 61 leads in one hour.
Created loyalty as a category | Growth in qualified business leads.
Media Relations | Survey-Based Announcements | Bylines | Industry Events